The SEO apocalypse didn’t come with a bang, but with a series of algorithm updates. E-A-T (Expertise, Authority, Trustworthiness) now sits at the heart of Google’s judgment system. In our coronavirus world, this matters more than ever – especially for YMYL websites where misinformation can cause real harm. But here’s what keeps SEOs up at […]
WordPress SEO Blog
Webinar: How to Grow Organic Traffic with Less Content
Fed up with the pressure to produce endless content? What if you could grow your traffic by working smarter, not harder? This session, with Victor Pan, is built for start-ups, agencies, and in-house pros keen to rank for more keywords, using less effort. Discover how to spot the best business opportunities with Total Addressable Market […]
Webinar: SEO Predictions for 2021
Curious about what’s lurking around the corner for SEO in 2021? Will the pandemic continue reshaping digital landscapes? What surprises might Google spring on us next? And just how dramatically will we need to revamp our search marketing approaches? Australia’s finest SEO minds tackled these pressing questions head-on (James Norquay, Dan Petrovic and Jason Mun). […]
Webinar: Schema Markup Essentials with Judith Lewis and Andrea Volpini
Schema, structured data, rich results… it all sounds impressive, but if it also sounds confusing, you’re not alone. Whether you’re new or just looking for clarity, help has arrived. Judith Lewis and Andrea Volpini – both giants in the field – are here to clear the fog. They reveal exactly what you need to know […]
Webinar: Google Featured Snippets, the Discover Feed and More Must-Know SEO Insights
Google’s Featured Snippets have undergone a proper revolution this year. AMP and Chrome are now meddling with our content when we snag that coveted featured spot, whilst deduplication has thrown everything into disarray. And Google’s Discover Feed? The changes there will make your eyes pop. Miss these updates and your clients’ traffic could take a […]