Peter Mead’s Bio
Peter Mead, is a highly experienced award-winning senior SEO consultant. Over the years Peter has developed a heavy focus on technical SEO and content marketing. Well equipped with a large variety of advanced technical SEO skills.
Peter has been involved in the SEO community for many years and has become known to some as The Godfather, or Grandfather.
Peter was awarded a Special Recognition Award by SEMrush in 2019 at the annual Search Marketing Awards held at the Sydney Opera House.
Peter is well known as a speaker and presenter for several groups, conferences and events. He is very active in the SEO community including being a co-organiser of the Melbourne SEO Meetup and a host on the SEMrush ASMA webinar series.
Having many years experience in digital since 1997, and before Google began, Peter thrives on challenges and some of his key areas include:
- SEO Strategy and Execution
- Digital Marketing and Strategy
- Advanced Technical SEO and Analysis
- Organic and Paid Traffic Generation Techniques
- Workshops and training
Peter is appreciated for his analytical and strategic experience combined with his strong work ethic and friendly demeanour. Peter is endeavouring toward a genuine, authentic, quality contribution to clients and the broader SEO industry.
The Godfather or Grandfather
Peter’s had a couple of nicknames; Godfather and Grandfather, and its a bit of a fun story. This came about due to people recognising his maturity and years of industry experience.
Peter wants to also acknowledge there’s a lot of very smart people who have been very active in SEO for a long time. Peter prefers to be seen as a modest person in the SEO community, and wants to give accolades to people who are smarter than he is, and who have been in SEO for longer than he has been.
Peter’s journey into full time consulting
Starting with HTML 3.2 in 1997
In 1997 Peter developed an interest in HTML 3.2 after Tim Berners-Lee efforts were realised by the W3 Consortium. Prior to this during the 1990s Peter was working on various projects involving early computer systems and the internet.
It was kind of a new frontier in those days, and Peter was learning as he progressed with DOS Windows 95, Linux and other operating systems, and helping people connect to the internet using 56k modems.
Peter had an interest in Internet communications which were cutting edge at the time such as email, web browsers, Usenet Alt Newsgroups, and ICQ Chat and a range of other technologies, including various search engines at the time. Here is a little bit of relative history about HTML 3.2
Google began to dominate in the early 2000s onward
Peter was Database Programming, as well as building web pages and as time progressed into the 2000s was diving deeper into Software Development, Web Server Architecture, and Networking Systems. In the early 2000s Peter completed an Advanced Diploma of IT, covering a wide range of IT/Computer related topics, as at that time it was the early days of computing education.
Peter was already building CMS (Content Management Systems) and Browser based Intranet Systems. However, Peter maintained his focus on Web Development and Internet Communications with a particular interest with Information Search and Retrieval via Search Engines as Google began to dominate in the early 2000s onward. After Google asserted its presence, searching for information would never be the same again.
Early Optimising, Keyword stuffing, DMOZ links etc.
In 2004 Peter encountered WordPress 1.2 at a time when Blogging platforms and CMS were becoming more popular. It quickly became a major platform since it involved PHP, MySQL & Apache server, all open-source technologies.
Also Peter was fortunate enough to meet WordPress co-founder Matt Mullenweg in person, and shared an important affinity with his mission to Democratize Publishing.
Peter also continued to undertake ill-advised experiments around manipulating search engines using keyword stuffing, cloaking, directory links and so on. For example DMOZ links were a major prize to obtain by various means.
Suffice it to say Google was already working on algorithm changes to prevent these kinds of activities. This was however, how many early SEOs learned in those days.
In 2011 after spending a number years professionally Developing Intranet and Web Solutions in a corporate setting and part-time consulting, Peter moved into full time consulting. This came at a time when Google was releasing major Algorithm updates and penalties with Panda and Penguin, causing some sites to be completely knocked out of the search engine results altogether.
Search was changing and in the years since, there have continued to be a huge number of changes and developments in the industry, offering a wide variety of opportunities to gain wisdom with more technologies and methodologies.
This has all enabled Peter to bring a wide range of knowledge and experience in his approach to both his personal projects and with clients.
Some of Peter Mead’s roles and achievements
Winner: SEMrush Awards Special Recognition Award 2019
These Australian Search Marketing awards recognizes the success of industry professionals in Australia. The best search marketing bringing growth outcomes for companies are awarded. Entries are open to company with improved online results in Australia over 12 months. The 2019 awards ceremony and gala dinner was held at the Sydney Opera House.
Peter Mead was awarded the Special Recognition Award.
More information here: https://www.semrushawards.com.au/2019-winners
Webinar Host for SEMrush
Peter Mead has been hosting webinars for a number of years on SEMrush’s popular Youtube channel. This includes Australian Search Marketing Academy (ASMA) and SEO Surgery APAC. Peter has had the pleasure of interviewing many of the worlds leading industry experts. A variety of relative topics are chosen with the best professionals giving their insights and best practice approach.
View the Australian Search Marketing Academy Videos here:
View the SEO Surgery APAC Videos here:
Peter Mead’s public profile on SEMrush: https://www.semrush.com/user/145846945/
Co-Organizer: SEO Collective
The SEO Collective (formerly Melbourne SEO Meetup) is a community of industry professionals and business owners who catchup every month to talk about SEO. The group started in 2011, and has been kept alive and growing strong over the years by many passionate and genuine members. Peter is passionate about the SEO community and is proud to be a co-organizer of the group.
SEO Meetup can be found here https://www.meetup.com/Melbourne-SEO/
Speaker at BIG.DIGITAL
Peter was a speaker at the highly successful digitial marketing event held in Adelaide, for 3 years running. https://www.big.digital/
Peter has been a regular guest contributor since 2019 to the podcast series “Branded Search (and Beyond) with Jason Barnard“. This leading digital marketing podcast series is produced by Kalicube and Jason Barnard.
Guest on Global Marketing Day 2019
Global marketing day is a full global event being televised across four global cities over 24 hours. Peter was a guest expert in Sydney.
Many thanks to our amazing experts who joined us today! 🔥#GlobalMarketingDay @DanielWildIPA @dejanseo @connections8 @tribe @thegoogleguy @petermeadit @nick_brogden @jeffbullas @dejanseo @jforchard @jasonmun @petermeadit @NoStanding_ @LongtailUX @NoStanding_ @StateofDigitalP pic.twitter.com/CYzkifEClq— SEMrush (@semrush) October 31, 2019
SEMPO committee member
SEMPO is the Search Engine Marketing Professionals Organiztion. Peter has been a committee member, and helped to organize webinars with highly respected industry guests.
SEMPO webinar on international SEO:
SEMrush Summer Jam Guest
SEMrush Summer Jam is a private event for the SEMrush international community. It’s an exclusive informal gathering where the closest friends of the brand get to share their ideas on the software development, forge new relationships, and even start new projects and business ventures together!
Peter is very grateful and proud to be included in the SEMrush family who has done so much for the SEO community over the years. Peter is also very respectful that his contributions have helped shape the direction of the SEMrush toolkit over the years.
How Peter Mead can help you succeed
As a WordPress SEO Consultant Peter has spent countless hours working on Web Strategy as the key for high performing websites and blogs. Careful thought and planning is required, no quick fixes or cheap and nasty will really work in today’s highly competitive Internet ecosystem. So many Websites and Blogs on every street corner of the Web, they’re a dime a dozen. But which Websites and Blogs have the best performance value? Which of among the multitude are cashing in on Rankings and Traffic to make massive fortunes, and millions of dollars? Those with a strong strategy, or just any old site on the street corner, quick, cheap and nasty?
So how can I get my Blog ranking you ask? How can I get my Website found in Google? How do I make WordPress work for me? These are some of the questions I have been working on since 1997 when I first started coding in HTML 3.2. When all you needed to make a successful website was a simple text editor and some basic HTML. Then just put some keywords on the site and the search engines would crawl the web and find your site. That was then, this is now.
Needless to say, the Internet has changed dramatically over the years, and continues to change rapidly. Sometimes Google makes a change to the way their search engine algorithm works and then thousands of websites can drop out of the Google search results. Sometimes even forcing the owner to go our of business due to traffic drying up overnight. Sounds harsh but it does happen.
Staying on top of the game can be a full-time job for many business owners, keeping their websites up-to-date and current, making sure they are easily found in Google.
That’s where I come in, I’m a Professional Consultant, with a strong IT Technical Background. As a WordPress Consultant I provide a range of WordPress Services to your business, from designing web pages to maintaining and optimizing the activity generated by design. I can be on-site or use off-site for special projects, and I am an adviser throughout the company’s online business cycle. Start-up businesses often employ me as a consultant prior to first launch. In the early stages of a business I work with the entrepreneur and marketing team to define the company’s goals and determine what the website should do for the business so it can become a money making asset.
As an SEO Consultant I specialize in SEO & Content Marketing Services. I monitor the Web for the popular keyword searches and discover high volume phrases valuable for the business. Skilfully incorporating those popular search phrases in to the copy of the website content. This ensures the website receives maximum visibility for the brand, and increases leads and conversions.
Here’s a small collection of media appearances, webinars, podcasts and events: