Content marketing with SEO is a powerhouse within any modern digital marketing strategy. It’s arguably the most beneficial practice available to us. In fact, it’s the most beneficial way to implement your digital marketing strategy for growth. Content Marketing is, in fact, an SEO practice, if we want to be found in the search engines, Google, Bing etc.
While content is king, of course, we need more than just good great content to achieve that growth we are after. We should remember we need good quality links to our site. However, instead of dodgy Link Building, we use best practice content marketing.
High-level process
Once we publish the content we also implement content promotion strategies for social media and paid promotion. We also need to ensure we have the Inbound Methodologies in place to increase website conversions.
Content marketing high-level process:
- Create great content
- Promote it effectively
- Optimize for conversions
Underlying Methodology
We also need to consider our underlying methodology for Content Marketing. The basis of my SEO Content Marketing Services uses the “Create Conversion Content” SEO methodology, as seen in the diagram.
It’s important to note this is a methodology, not a process. Being the underlying methodology, it can be used as a frame of reference when defining a strategy. During the execution and process of any campaign, it serves as an underlying principle. “The Three Golden C’s System” offers that frame of reference, with its foundations based on the three important factors, Create, Conversion, Content.
Planning and strategy
It’s very important to spend the time at the beginning of every campaign putting into place a good content marketing strategy by planning carefully.
Planning and strategy items may include:
- Develop content publishing calendar
- Research and establish content goals
- Identify buyer personas
- Develop contact lists for outreach
- Plan funnel lead nurturing steps
Research and Setup
Research and setup related items may include:
- Website Structure
- Keyword Research
- Keyword Cannibalization
- Google Analytics Analysis
- Google Search Console
- Yoast SEO Plugin
- Establish reporting metrics and goals
On-Page SEO
On-page SEO items may include:
- Blog Creation on External WordPress
- Webpage Copywriting
- Title Tag Optimization
- Meta Description Optimization
- Meta Keyword Optimization
- H1 tag Optimization
- Domain Redirect Optimization
- xml Sitemap & Robots.txt Optimization
- URL Rewrites, nofollow & noindex
- Duplicates, Canonical & Taxonomies
- Menus and Navigation
- Internal Linking Structure
- Structured Data & Rich Snippets
Monthly Content Marketing Items
Content Marketing Services are individualized depending on the nature of your business, and the scale of the desired campaigns.
Content marketing services may include a number of the following items:
- Campaign 12 months duration
- Create and publish content monthly
- Publish hand written 1000+ word articles
- Highly skilled content writer
- Serendipitous content types
- Develop contact lists for outreach
- Regular content strategy meetings
- Email nurturing messages
- Calls to action and landing pages
- Content posts to Facebook and Twitter
- Paid content promotions on Adwords, Facebook & Twitter
