Webinar: Live Site SEO Audit with Craig Campbell & Jason Mun (Semrush)

Warning: This isn’t your typical boring SEO webinar.

When Craig Campbell (affiliate legend) and Jason Mun (eCommerce SEO guru) start analysing a site, jaws drop.

Join Peter Mead and Nik Ranger as they host this real-time investigation, uncovering both easy fixes and major problems.

Semrush Live presents SEO without the fluff.

Full Transcript of Live Site SEO Audit with Craig Campbell & Jason Mun

Peter Mead: Peter Mead, welcome Australian SEO Surgery. Today, doing old favourite, live auditing. Jason Mun, Craig Campbell, co-host Nick Ranger. How today, Nick? What’s happening?

Nick Ranger: Fantastic, things good. Reading patent about local guides, local search morning, fascinating stuff happening, great here.

Peter Mead: Yeah, always something happening, isn’t there? Jason, thank much joining us. Jason, best ecom SEO guys know. Thank much giving up time joining us, how today?

Jason Mun: Good, absolute pleasure here, yeah, looking forward live auditing sites sharing notes crew.

Peter Mead: Thanks retreat, Craig, Craig Campbell, absolutely renowned affiliate marketing guys around good pal well living up little bit SEO friendship. Craig, always amazed things hear saying webinars podcast, yeah, staying up late well coming UK, really appreciate time, thank much, how’s things what’s happening SEO?

Craig Campbell: Just same old scene, old stuff, boring here lockdown, yeah, launching new projects doing same old stuff. Very boring, before go any further, apologize guys accent well, know probably like, whoa, know, try.

Peter Mead: No problem, no apologies needed, love Scottish accent, love Scotland, love visiting Scotland, beautiful place, good luck rest lockdown well, we’ve had here know. Nick, what think? Mean, doing live, gone back doing live site auditing, think just something people really want know about, want see under hood, really get hands-on what’s going on technical side website. How excited today? Got Jason Craig, two best possibly get, so 100%.

Nick Ranger: Got Jason Mun, really quite weapon multiple different CMS’s, understanding like site structure, course Craig Campbell, pretty much very illustriously known absolute weapon all things technical well. Guys, wanting get any sites have further look in, please always make sure reach Jason Campbell, off Craig, after this, know, ask all questions see what opportunities able get. Because looking this, really looking probability website, indexability, course whether not why seeing keyword rankings looking at, so really, really excited look this. Jason, got few submissions, one particular decided would work on, do live audit: 180nutrition.com.au. So what’s go? Will take us through cool, how will show us what’s happening?

Jason Mun: Sounds good. All right, going share screen, let’s see works, let’s do this, okey dokey, hopefully everyone can see screen. So yeah, thanks submitting website 180nutrition.com.au. Nice, very nice-looking website, one zero, apologies, please accept apology. So website clearly health food niche, sell food supplements, protein shakes forth. Nice looking website very well built, built WordPress WooCommerce, so naturally okay, good SEO out box, Yoast installed, all bells whistles almost there.

Few things picked up, like do auditing website first time first look overall visibility trend website last 12 months. Obviously best tool planet, Semrush, lot data kind situations. So plugged 180nutrition.com.au Semrush just looked overall translation months. You can see done really good work, gained visibility last April through November, drastic drop November December piqued interest little bit. Obviously, don’t know, Google launched algorithm update between November December, core algorithm update. Based industry reports though, update pretty big related quality signal, so suspect website impacted EAT signals website there because health food niche, so website could have impacted that. When say could have been, pretty sure has been…. Beauty tools like these like Semrush, can just click say December can analyze keyword losses during period. Going load, all right, yeah, loaded cool, can flick over position changes, there go, can see amount keyword losses just super prominent around December mark. When scroll down, can start seeing all different keywords completely lost visibility for, can see most related content hub blog. All articles used rank, now completely not ranking anymore, so things like breakfast ideas, what smoothies good weight loss, crossfit before after dry purple really popular keywords lost visibility for. So would go back revisit all articles declined completely lost rankings see how can improve them.

Looking say example article, can see built some authorship blogs articles, fantastic. Linda author this, then scroll down, clearly Linda’s background qualifications fully listed out, author page there. Again, don’t know when implemented this, maybe after algorithm update implemented this, EAT signal perspective, think ticking right boxes now. Length content depth content little bit thin comparison people websites ranking keyword breakfast healthy breakfast ideas. So always good benchmark against ranking page one term then know just analyzing how writing content, what mentioning about, how deep how was length content. This minimum, what’s minimum requirement able rank keyword? When looked SERP, healthy breakfast ideas, competing some really prominent recipe-based websites thousand words article about, when only about 3-500 words. So adding more depth, adding more images, adding more digital assets make article more compelling more authoritative definitely going help long run. So that’s rough analysis lost visibility there whole bunch keywords, literally thousands keywords lost visibility for. So always good analyze identify pattern then try change up editorial guidelines less frequency, more quality publication articles, here’s recommendation there.

Next, looked technical aspects site. Again, like start off using Semrush’s technical audit tool. Literally plug there, start seeing overall technical health site. Obviously, tool meant cater SEOs all types, including hardcore SEOs panel, but gives really broad top-line indication where problematic areas completely deep dive into. So can see Semrush gave sites 57 100 terms overall site health, whole bunch errors site. So like look broad, very broadly, then start looking top issues there. Going touch page speed bit separate line item, but know, can see website lot call SEO craft, all SEO 101 things easily fix via back end WordPress, know, just little bit CMS work tidy up should fix up all issues here…. Want swing across tool absolutely love, called Screaming Frog. So few things picked up whilst using Screaming Frog crawl site. Website lot redirect chains loops. What mean that point website has separate subdomain shop.180nutrition.com.au. As can see here, see lot links being used within articles still referencing old subdomain, old subdomain then forcing internal 301 final destination. So number chains happens also impacting overall probability site. So also diluting, know guys Google say no dilution through rankings, but hey, can tidy this up, much better healthier crawl website totality. So go visit all old blog articles blog posts try change up all URLs currently pointing shop dot update internal link point directly final destination without relying internal 301 recommend.

Now also fundamental issue www versus non-www. When crawling sites, website accessible via non-www also www. When type see resolves gives 200, then canonical tag canonicalizing www version non-www version. From SEO perspective, can’t stop people, can’t control how people link website. Like link websites duplicate, don’t link, don’t canonicalize way domain set up WordPress, going disparate SEO signals being built across two different variations. Not mention having trouble hearing Jason, everyone else? After tonight just consolidate standardize entire domain, just simple setting within WordPress good.

Few other things on-site technical, one things noticed page titles descriptions. From description standpoint, lot duplicated lot missing. Can see currently 610 pages missing meta description tag. Now know meta description tag isn’t used evaluating rankings, two-liner elevator pitch someone searches product services. By controlling two liner, can effectively control click-through rate website website, so always good make sure every single page meta description populated strong call-to-actions communicating unique selling proposition communicating purchase intent also very, very important all product category pages.

Now title type perspective, now very, very important. Show example, actually, flick back here, see all, think way structured site good usability perspective, but utilized out-of-the-box WooCommerce tags products. For example, like know, shop goal weight loss, so clearly tagged all products related weight loss guess artificially create category, first all, product tag weight loss, yep, okay, looks like clean website. H1 okay, wouldn’t call just weight loss, trying sell here? So trying sell weight loss supplements weight loss protein shakes, so real keyword trying target, should weight loss supplements weight loss protein shakes weight loss protein powder right, more specific. Weight loss general, selling recipe, selling book, selling fitness program, trying sell me, so very, very specific. Now all tags, one issues WordPress can’t control title tag tag pages, so can see weight loss archives, lot title tags just default WordPress version archives it. So under utilizing title tag here. If one categories really, really want promote optimize for, suggest create proper category within WooCommerce would allow control title tag meta description tag effectively also allow unique content.

So usability perspective, from SEO search engine’s perspective, take away, all pages look effectively same because some products also classified recovery based product also well-being product also gut health product. Can see if ignore headline, looks exactly same so need build some uniqueness all landing pages all category pages here. Again, recovery, recovery what, recovery supplements, fitness recovery supplements, pick right keyword optimize right relevant on-site tags here. Would also recommend include paragraph content, unique content all categories just help Google understand content page. Like said, product grid looks same page just showed before, look identical because think all products solve multiple issues does have crossover so need build some uniqueness pages. So recommend create paragraph unique text bottom fold, okay follow-up phone, whatever prefer, whatever UX allows, just build some that…. All right, website built WordPress, so using Yoast, good, has all schema tags all tagged up, fantastic. So example old schemas website has moment, but missing important schema ever, recipes don’t recipe schema recipe pages. By telling Google recipe page actually blog post article page, sending mixed signals, recipe page article page? So want have rich snippet recipe based included within recipe carousel, very important recipe schema. And because WordPress, very inexpensive tool can use, where , called wpschema.com. So lot different schema types, recipe schema one them. So installing incorporating plugin within WordPress installation, just going allow markup every single thing website just make extra SEO friendly tell Google page about review page about product page about person, page about recipe, so every single thing here can use fully mark up WordPress installation.

Next thing want touch canonicalization indexation. Screaming Frog really cool feature allows visualize crawl website. So see all red dots here, problematic pages. When Google crawls website, hits red dots, basically making twice hard get final destination crawl website because all red dots. So all red dots depict non-indexable URLs. Simple example would , currently 1,800 internal links pointing terms conditions page but terms condition page canonicalized. What mean all internal links currently inconsistent some it, so can see click terms conditions page, can clearly see internal link says no for trailing slash, then code within WordPress telling Google hey wrong version, canonicalize back trailing slash version. So needs some standardization needs built WordPress, again, developer can fix very, very simply WordPress standardize all URLs either trailing slash non-trailing slash canonical tag should consistent default website . So lot all different examples happening all around website here, can see red bubbles, all either being redirected canonicalized, so tidying all things up standardizing entire website going make much smoother more efficient crawl Google…. Then so that , going touch page speed really, really quickly. 6 100, not great, but score doesn’t matter. If look all different elements most important, especially Core Web Vitals looming May 2021.

• Webinar on CWV tactics

You can see cumulative CLS, whether elements shift around website fairly bit, good, so nothing needs changed there. LCP also okay. In order fix up all speed issues make score little bit better, few things can do WordPress. This CDN, NitroPack, can install pay service, can guarantee going boost up website fast quickly, very inexpensive run maintain. So going speed up website optimize delivery pages, going significantly improve PHP score, so one plugin tool would recommend explore. Other one Flying Pages. So Flying Pages, basically incorporates pre-loading pages, so anticipates user about click link read next page go blog page, going pre-load page background so speed delivery page fully caged up served matter seconds. So instead waiting user initiate click then load up page then serve page browser, going anticipate user about click going start loading page background, going help speed up delivery pages there.

Another thing about images, so Core Web Vitals, Largest Contentful Paint, going one 30 deciding factors, optimizing images moving forward going super important. Obviously, e-commerce websites, having really good imagery helps sells product. So tool one favorites, called ShortPixel, again, very inexpensive, integrates well WordPress, can see amount image compression occurs can see very little loss quality there.

Peter Mead: How doing time, Pete? Yeah, yeah, well, let’s think about wrapping up, , do much more go through because have, yeah, got few questions, so yeah, tell else got there, else found.

Jason Mun: Got couple more things then think I’ll done. Other thing wanted touch internal linking. External linking very, very important, briefly touch after this, but external linking equally important. So liked, like e-commerce standpoint going building lot awareness traffic category pages product pages, always good share link juice link value pages get between one another.

• E-commerce webinar

For example, low cut vegan protein bars, clearly for know, vegans targeted towards vegan supplements well vegan protein shakes protein bars. So right now no way there’s no internal contextual internal link linking back products relevant category know, vegan protein shakes protein bars here. So would like see incorporate product relates category maybe introducing breadcrumb would also help. That’s one tips want provide internal linking perspective scalable.

And next thing external links. And guys done everything well, podcast, stockist page, whole bunch influencers, but one thing , always good work influencers, yes, try work influencers blog well, not just Insta profile, because Instagram doesn’t really whatever shout outs links Instagram posts up, doesn’t count, doesn’t have follow link back site. So all people, blog, would reach out say, hey, working already, mind linking website via blog say ambassador us. So lady, naturopath, Linda, own website, checked website, no mention 180 Nutrition website all, so think all about just asking , hey, working , partnering up , ambassador, mind linking website website.

Last thing, student discounts, goldmine links. There’s many TAFE educational bodies, colleges, unis around Australia, all student portals, student portals tend indexable, all sit .edu domain, quite lucrative SEO perspective. All need get someone internally marketing team curate all different unis want partner just reach out say, hey, want do something, want give back students, student discount, want part page, here’s special code all students can use, nine out 10 times they’ll say, oh great, great product, know, going include student portal, boom, link .edu domain there straight up. So lot different link building avenues can explore here, mean overall, doing great job. Would say were give score overall SEO execution, would , know, 80 100, just last 20 then just need tidy up clean up website little bit.

Peter Mead: That 80/20 rule, yeah, wow, thanks Jason, that’s lot info, yeah, get it, 80/20 rule, can be, know, can take bit work get last 20%. Just wanted tack on because just talking about, just noticed some those influences then one was nutritionist or, one was doctor, naturopath, things like that, that’s pretty authoritative. Of course, talking about EAT earlier on, started talking about some EAT-related stuff, there was question here, Nick, mind if ask this question simply because on there, on roll here, but, Omid, he, was saying that there was some changes, government changes, sorry, that wasn’t, that wasn’t Omid, that was David, David, David Kirby said, David Kirby said that, there were some regulatory changes Australia which regarding health food products people were forced remove some content which obviously affected keywords, but think that sort feeds into EAT or this really going EAT-related if talking about things like weight loss which could be medically, know, mean what’s authority talk about these kind things on website?

Jason Mun: Yeah, look, if that’s case them just removing whole bunch content because was, know, not not accordance regulatory laws, then think that’s fair enough, think they’ve anticipated that loss, but, yeah, don’t know, honestly don’t look website, has all EAT signals built in, like doesn’t look like spammy website, doesn’t look like website this will rip off, has really good branding, so think it’s just case of yeah, them just removing some those targeted keywords content page adhere those new, changes, but yeah, don’t know, don’t know how government going enforce that right?

Nick Ranger: Yeah, if can add something, because got similar client, maybe they’re talking about September 2020 food standards updates where like is talking more about labeling around, like where food stand like food standards code, maybe that’s sort like what he’s talking about because, know, that was similar question that got advice that said was really that this really just pertains like general labeling information requirements relevant like actual packaging. If wanting, know, also know, have that reflective website, basically, think example that, were given is like, know, if it’s about like strawberry yogurt, like it has contain strawberries. So that really, really good point that made about H1 one those category pages where just talking about, weight loss, having like weight loss supplements like all product varieties that were there were about supplements, so feel like maybe there might have just be little bit potential misinterpretation of of that and if writing that like please, please shout out and if wrong on that, please shout out again, David, but that might be what that looks like, yeah, that’s another good point, SEO is pretty nuanced type thing….

Peter Mead: Craig, did you have any comments? Mean, is there anything, know, bleedingly obvious that you saw, or that would do kind of, know, bash this really give this side kick, know, if wanted boost up or something like that, what would do?

Craig Campbell: Mean, think Jason covered lot on-page stuff very, very well, but there’s lot more SEO than just on page. Know, also got off-page side things doing, can get better links, can do any kind CTR manipulation, can, know, there’s lots different little things that will give small wins. And as Jason rightly said as well, even unpaid, know, internal linking all these kind small things can all be improved make sure that one distributing power, know, throughout website correct pages, two have continue do off and page SEO as well. Can’t just fully focus take or on page, know, any market, going have look bit more power, so, know, website general looks really good for me, think just have continue use things like backlink gap analysis look competition see where those gaps are. And and know, don’t always have look that as well, just look other opportunities linking opportunities that are out there that these guys not doing and that will give that extra pick up backseat as well. But think, know, overall, have have good foundation work from, think it’s really good lipstick, but Jason’s touched on pretty much all stuff that that can improve from from on-page point view, and yeah, just got continue make all these fine tweaks, know, think overall it’s great website, but it’s just all what functioning that stuff which really makes guess differently right into, know, legends.

Peter Mead: Nick, we’re sort of, know, time is ticking along here, so thinking what do think if know got lot questions coming through, can save these until after Craig’s done his audit?

Nick Ranger: Yeah, think that might be good point. Yeah, got some really, really great questions that’s fantastic, again, if anyone’s asked some questions, really do have some phenomenal experts on panel here today so, save few questions, maybe tweet Jason or reach out him LinkedIn after this, to really get questions out there.

Peter Mead: Yeah, we’ll do it, we’ll do our best answer them after Craig’s done his audit, but interestingly next site which Craig auditing also food related also has recipes on it and which is so seems be flavor day. Of course, know how competitive recipes are now, and, know, able do well recipes, need able do really well all SEO things, but really interested, Craig, how’d go ifoodreal.com?

Craig Campbell: Cool, let start sharing screen, so first off, so that can make this actually go bit quicker so can get questions, want just recap because did have pages page speed insights for ifood real. And also Jason mentioned recipe schema, with plugin stuff like that, so stuff that Jason said about previous website also runs true for this website. This also WordPress, they’re not using recipe schema, they do have, know, page speed issues that can be addressed. And know, using NitroPack or, know, WP Rocket is another alternative that personally use, to get that speed up, know, put through couple different speed testing tools, overall there’s work be done here try improve some this stuff on there, so wouldn’t bore all tears with that information, but in general, going show first foremost how iFoodReal have been doing just by looking at domain overview. Now it’s very hard criticize someone who literally has that ridiculous amount traffic has had quite lot growth over, know, past three four years, so they are doing amazing job, but are here pick holes iFoodReal website, and is recipe website as mentioned, does have other underlying issues that can be ironed out improve this particular website.

So one first things going focus on is backlinks side things. So website does rank for lot search terms, it’s doing really well, but done back quick backlink code as always do with website just see what’s going on. In general, most links do appear be non-toxic, but do have 13.6% that are flagging up as toxic links. And that’s something some people will agree some people would disagree that that’s important for me personally, have regularly been targeted by spammers people sending toxic links website, does have impact regardless what Google will tell you, have had partial penalties, and if go check own personal website out, will see someone has literally thrown million backlinks at website per month trying screw things up for me. So when people say Google knows toxic domains, that’s not entirely true, think should have look at that, should auditing that stuff, should disavowing garbage that don’t feel is attributed you. Now when audit this, some this stuff might not actually be toxic, that’s something that’s really, really important. Now Semrush here give toxicity score here hundred for some these backlinks. Up here top, will tell score between 60 100 it’s it’s toxic, between 45 59 is potentially toxic, know, want have look these so have have look these, sometimes can get marked as toxic basically because using anchor text that are not related website’s brand name. We all know that can use partial match, sometimes use exact match anchors, can mix that stuff up, but what would doing is having look through all these here listed disavowing any garbage that don’t want associated with website, so that’s one thing that think really should focus on. Because this here bridal stylist really doesn’t sound like it’s too relevant to what do. Now might be wrong can obviously go have look at that it’s got 404 error on there anyway, but this some this stuff just looks like absolute garbage, obviously having easy braised short ribs as anchor it’s not good, also want try avoid if this is link builder want try avoid using same anchor text over over again. That’s something that’s quite common here, however, in general, 70% backlinks do appear be clean, so overall it’s it’s reasonably good job, but that is something that would look at would clean up regularly clean up because that could be competitor, could just be bad link builder, who knows, don’t know insights outsides how operate, but have look at it.

Now out with that, done quick site audit as well, same as Jason, now typically use Semrush, which is great tool, also done what Jason done run website through Sitebulb as well just like compare data see crying.

Peter Mead: In school, could zoom in bit on some those points that, just because, having little bit trouble seeing that, but if could zoom in when pointing out those sections, that would be great, thanks….

Craig Campbell: Thank you always, so site audit itself will flag up bunch errors, bunch warnings, bunch notices. Now just going quickly go into errors just couple broken internal links, 404 errors, couple other minor issues there. There are duplicate title tags, nothing hugely important here, Jason also covered off meta, probably don’t want have duplicate meta descriptions, probably want try encourage people click get that engagement, so there’s no major errors here. Warnings wise, obviously website does load really slowly, know, got try use some form WordPress plugin that’s going help minify JavaScript CSS files, NitroPack as Jason said has worked wonders for me as well, WP Rocket those various others out there. Now overall, there’s not too much here worry about either, there’s few external links that are broken, few pages that need few tweets here there, 193 pages that don’t have header one tag, looking at these pages, some them probably do need header tag if targeting keywords with these pages, but again, in grand scheme things with size website, not huge amount wrong there.

Notices on website, have whole bunch links external links that contain no follow attributes, just be careful that you’ve not no followed something that should be followed that’s relatively important, got cup redirects, every website has redirects, want try keep that minimum where possible, 246 links have no anchor text, now that is it’s it’s not great, it’s not going harm majorly, but is notice, probably want use some form anchor text there, doesn’t have be glaringly obvious, but want make sure that put something there so that people can click. And also when comes play pages that are blocked from crawling, want make sure that these pages are not designed rank. Now when was looking through this, do really want carrot cake truffles page not be called because personally would imagine that would want that be called, so not sure if someone’s done that by mistake, there’s few other things here and, know, casserole chocolate protein cookies stuff like that, so does look like there are potentially pages here that would want be seen by search engines, so just have look at that because again, sometimes when doing stuff on massive scale block things that maybe shouldn’t have blocked or whatever, think that there is some errors within that area there, so want sort that out.

But overall, don’t think website is actually that bad in terms errors audit general, know, obviously get over to likes Sitebulb stuff like that, got reasonably good score from auditing point view, good SEO score, there’s few security things that it flags up, page speed is not as bad as some tools would suggest, know, think it’s it’s very hard do whole bunch bad stuff up about this website, think, know, obviously speed improvements is really important, do want make sure that indexability is important there as well. And there are certain pages there that are not indexable as say that is something personally, would be going after first foremost, but overall website is really good website very, very hard to really criticize. Olena here, who is mum two boys wife Alex, who’s got amazing amount recipes on here obviously monetizes this through ads on website. And really, really did not appreciate some keyword volumes that were in this niche, it’s really dinner recipes, 673,000 monthly searches for that, obviously try tweak that try push that up onto page one, traffic is going improve significantly. But again, done amazing job here get up to that amount with that website on WordPress, know, still do everything else doing, think overall doing remarkable job. You’ve also built up good social media following everything else, so again, all that kind stuff ties into think wants overall fairly good job here. And speed thing is biggest let down for me on this particular project, think that’s something that can be ironed out from there just have look at those top links get rid them

Peter Mead: That’s awesome, think mic, after four webinars today, might start peter out, not good. Going be greedy, ask first question, Craig, always interested opinion, know talked bit about backlinks site, interested in, know, also pointed out some backlinks would consider removing. Now, do, mean, old argument about, old argument about won’t analyze or won’t hurt site, John Mueller saying all things about, know, unless had penalty or know, don’t need remove links, what think if go ahead remove links, going help?

Craig Campbell: Yeah, would say so sure, know John Mueller says thing, but own personal experience, any time done disavow, had crap website, seen significant jump removed them. Obviously, need understand John Mueller there tell people things, may not be entirely accurate, know, Google just ignore it, know, have read between lines, not critical John personally, job, but can’t believe everything comes out people’s mouths. Think, for me personally, think terms future proofing website, cleaning stuff up doing good housekeeping, know, would do same house if don’t clean up house wait for rats come in, that’s crazy way look at it, same backlink profile, why not regularly cleaning stuff out? So, people also counter argue say, well, why would do Google’s job for them, know, why would give them data, why would do this? Don’t want Google discount stuff website, that’s it. So, yeah, be careful what like what believe in try do personally take right, if Google created tool promoted tool, there reason, there use, so why not use it, insurance policy.

Peter Mead: Right, exactly. Jason, Nick, comments site, know got questions, one Omid, submitted, want make sure ask question, Jason Nick, comments as well iFoodReal, got something for us?

Nick Ranger: Ladies first, well thank you, thanks Jason. Think Craig made really, really awesome points, got two things can sort see, from what Craig saying, know, when saying owner done lot work like lot of, likes, know, different social media, getting lot being brought in. Some things from Google EAT experience Jason talking about, have look at, know, about me kind page, from schema perspective, like bit schema markup, bit like lost opportunity there where can really have like same as links actually bring in relationship all bits social proof, so already doing so much work showcase like who are, what do, giving Google really great signal, know, added page really great opportunity. Second of all, when Craig talking about on-page experience about, page speed, protein balls, rank number four moment. Have look at search intent number one experience, know, Google said like great, experience protein balls users versus yours protein balls page, ranks moment like first thing see massive image kind have scroll scroll just get protein balls recipe versus maybe like, know, eatingbirdfood.com, really easy like can already see that even got like, little hashtag link there goes jump recipe if just want kind like skip through past photos kind introduction. So from page experience, like kind doing little bit better job, think Google, especially Core Web Vitals, really trying measure lot more about page experience customer users, so might be little bit insight just get guys from number four so hopefully number one, yeah, right.

Peter Mead: That’s great, Nick, so guess just, so far as practically putting into practice, what found lots times when work with people with clients people who, know, what ends up happening difficult because doing so much work focusing so many things, really difficult able sort figure out how hone in drill into stuff. So, what noticed there obviously looked Semrush, identified that, they’re ranking 14 balls, figured out which page is, then helps, mean, sort system able systematically figure out which rankings doing well, which pages then how know, then sort drill in work way guess, that’s bit advice would add just from point view actually getting things done because can be difficult when focusing so many publishing all time, getting articles written, doing all things, how go back make sure really smashing it, so would add bit advice as well.

Jason Mun: What, what other comments have there for us, look, think half battle coming out content ideas making engaging think Craig Nick’s point, done great job doing that, has very engaging audience, readership high, traffic high, traffic good. Now all about creating some scalability. So when have recipe page, then mark up recipe schema automatically so get rich snippet. If writing long form piece about how cook don’t know spaghetti bolognese, know, find out different ways marking up so can trigger fidget snippets, so about next 20% squeezing more out what currently ranking for getting top spot all about what is. Another tip want give them monetizing site ads, no problem, but external scripts install website, biggest speed slowing factor known mankind. So Google Tag Management, anchors ads site there, so try, know, have look at Google Tag Manager, try delay some tags firing just improve page scores little bit, HP scores little bit.

Peter Mead: Great, so Omid, Omid Abbasi, pretty much guess asked question all been trying answer today, which is, used publish posts, all time, but didn’t see any steady SEO traffic want revive blog but still unsure if going pick up, how could audit website ensure website SEO optimized, what should be starting point? Well, will say go Semrush, stick Semrush site auditing tool start working on really start doing bits bobs, but also take advice from other SEO experts here today, but what Nick Ranger, how else would answer question here from Omid?

Nick Ranger: Well, think all should also just look at like, know, what Google ultimately wanting, rank, yes, from technical perspective, like if doesn’t crawl then won’t index, if doesn’t index doesn’t rank, fair enough. But Google really wants give best experience users, so if start with logic work back from there, then always going have really, really great result end day. Like sometimes try over tool things really over engineer it, but if keep really simple, think, know, that’s why, iFoodReal done really, really great job, she’s kept really personable, she’s got great audience, audience understand who is speaking them, think that’s really great formula that’s working them.

Peter Mead: Well, still got lot more questions here, perhaps will, perhaps throw question over Jason, no, actually Craig, because Craig talking about, meta descriptions, about uniqueness, so question from Jeff Roberts, how important is meta descriptions unique from other content page, can be heavy lift write unique? Can can be heavy lift write unique meta descriptions, especially if hundreds missing, mean, how how important is, really get meta descriptions right?

Craig Campbell: Mean, to be again, one things people argue about all day long, meta descriptions for years, left used leave them blank website still ranked, but, know, Nick said think Jason said as well, know, need consider what people see when search for keyword whatever might be, snippet text can really encourage click engagement, user signals indirectly impact SEO, so click-through rate, engagement all kind stuff massive. So why wouldn’t use that lot more salesy encourage click? Know pain backside, but for me, can leave them blank Google fill whatever want might not be thing encourages people click. So if looking plumbers example see guy working 24/7 snippet in trouble ten o’clock night 24/7, oh no, phoning him that’s that’s want would just trigger me go guy. So know, not they’re not hugely important, they’re not going, know, massively, know, spike traffic, know, gonna get huge amount from that itself, but think know, click-through rate engagement everything else will get from will certainly come into play. Also as SEO personally, know, what try get best auditing scores can, so like follow best practices just so can see right got that, know, up highest point possible, which bit eagle thing or whatever from SEO point view, but overall get get click encourage client.

Peter Mead: Yeah, got that got that text sitting there Google search result, so why not use that encourage click-throughs get people, know, stand out from crowd, already especially if already ranking first page, work meta description, get people click, would agree that totally, Craig, thanks that. Jason, just quick one, Anna Anna Mezzina, hope pronounced that correctly, says does Semrush do same accurate site audit Wix Amplify WordPress or built with code site considering tech background platforms sites built on not what what experience, worked lot different platforms yeah yeah?

Jason Mun: To answer question directly, Semrush does crawl agnostically, so really doesn’t matter what platform use. Only platform throttles crawling Shopify, think, Semrush made consumed concessions some tweaks crawler able crawl Shopify website, so yeah, to answer question more directly, no, really doesn’t matter what platform website, is, will crawl website as though crawler so yeah, so yeah, yeah, used plenty platforms, very good.

Peter Mead: So, Nick, just about out time, still more questions, so what think if people want maybe tweet us questions or if follow up later on video might be add some comments YouTube, what final comments, Nick?

Nick Ranger: Final comments look, re-watch video, hit like button, subscribe Semrush, hit notification bell get all latest updates. Reach out Jason, reach out Craig, really just go back all really, really great little tidbits, course, looking at overview, there’s some really great actual things can do right now if take advice, otherwise, reach out any one us Twitter, LinkedIn, always available.

Peter Mead: Terrific, with that like say, thank you so much, Nick Ranger, co-host giving expert advice as usual, yeah, godfather SEO here Australia, got part prove apparently so, Jason, really appreciate joining us insights amazing, Craig, thanks so much staying up late night just mind-blowing sort things telling us, so thank you so much, thanks having me, thanks so much that. With that, see next time, adios amigos, thanks, subscribe.